5 min read·14 April 2024

Rent Increase Counter-Offer Email Template (Ready to Send)

Need to push back on a rent increase? Copy these ready-to-send email templates for Australian tenants. Three versions: conservative, balanced, and assertive.

You've got the numbers. Now you need the words. Here are three ready-to-send email templates for negotiating a rent increase in Australia — conservative, balanced, and assertive. Copy the one that fits your situation, fill in the blanks, and send.

Before you send anything

You need the right number first. These templates only work if your counter-offer is financially defensible — based on what it would actually cost the landlord to replace you. Use the calculator to get that number, then come back here.

Calculate my counter-offer first

Why email beats a phone call

A lot of tenants default to a phone call because it feels less confrontational. But email is actually better for rent negotiations:

  • It gives the landlord/agent time to consider. A phone call puts them on the spot. An email lets them think, check with the landlord, and respond without feeling pressured.
  • It creates a paper trail. If there's a dispute later, you want a written record of what was agreed.
  • It lets you be precise. On the phone it's easy to vague out. In writing you can state your exact counter-offer and reasoning clearly.

What makes a counter-offer email work

The emails that get results share four things:

  1. A specific number — not "could we discuss a lower figure?" but "I'd like to counter-offer $X/week."
  2. Commercial framing — the rationale is about the landlord's financial interests, not yours
  3. Your track record — length of tenancy, payment history, how you've looked after the property
  4. A collaborative tone — you're not making a demand, you're proposing a deal

What doesn'twork: explaining your personal financial situation. Landlords hear this all the time and it rarely changes anything. They're running an investment — frame the conversation around that.

The templates

Template 1 — Balanced (recommended starting point)

Use this as your default. The counter-offer is set at the point where the landlord is financially indifferent between replacing you or keeping you.

Subject: Re: Rent increase notice — [Property address] Hi [Property manager's name], Thank you for the notice regarding the proposed rent increase to $[proposed amount]/week. I'd like to discuss a counter-offer of $[your balanced counter-offer]/week. Based on typical vacancy and reletting costs in this market, this would still represent a better financial outcome for the owner than re-tenanting the property — and they'd have the certainty of a tenant who pays on time and looks after the place. I've been at the property for [X months/years], have always paid rent on time, and intend to stay for the foreseeable future. I'm happy to discuss further — please let me know your thoughts. Kind regards, [Your name] [Phone number]

Template 2 — Conservative (lower risk)

Use this if you're new to the property, in a high-demand rental area, or want to reduce friction. You're accepting part of the increase but not all of it.

Subject: Re: Rent increase notice — [Property address] Hi [Property manager's name], Thank you for the notice regarding the proposed increase to $[proposed amount]/week. I completely understand the need to adjust rent to reflect the current market. I'd like to propose a compromise of $[your conservative counter-offer]/week, which I believe fairly reflects current conditions while giving me certainty over my housing costs. I've been a reliable tenant at [address] for [X months/years] — I pay on time, look after the property, and intend to stay. I'd value the chance to reach an agreement that works for both of us. Happy to chat if it's easier. Looking forward to hearing from you. Kind regards, [Your name] [Phone number]

Template 3 — Assertive (strong leverage position)

Use this if you're a long-term tenant, have an excellent track record, and the replacement costs significantly outweigh what the landlord would gain. You're making a clear financial case.

Subject: Re: Rent increase notice — [Property address] Hi [Property manager's name], Thank you for the notice regarding the proposed increase to $[proposed amount]/week. After reviewing the financials, I'd like to counter-offer $[your assertive counter-offer]/week. I've done the numbers on what it would cost to re-tenant the property — including vacancy, reletting fees, advertising, and repairs — and the replacement costs at this point significantly exceed what the owner would gain from the proposed increase in the near term. A counter-offer of $[X]/week eliminates that risk and cost entirely. I've been at [address] for [X years], haven't missed a payment, and have consistently looked after the property. I'm planning to stay long-term. I'm confident this is a fair outcome for both sides. Please pass this on to the owner and let me know their response. Kind regards, [Your name] [Phone number]

How to customise these templates

Fill in the blanks in this order:

  1. Get your counter-offer number first.Use the calculator — don't guess. A number you can justify is far stronger than one you can't.
  2. Add your tenancy length.Every extra year you've been there strengthens your position.
  3. Mention specific things you've done.Reported maintenance promptly, never had an issue, kept the garden — anything concrete is better than the generic "I'm a good tenant."
  4. Keep it short. A wall of text signals desperation. Two short paragraphs is enough.

What NOT to say

  • Don't mention your personal finances. "I can't afford this" is the weakest possible argument. It makes you sound like a liability, not a asset.
  • Don't threaten to leave unless you actually mean it. Empty threats damage your credibility.
  • Don't apologise for making a counter-offer. It's normal and expected.
  • Don't compare to what other properties charge. The landlord doesn't care what the place down the street is going for — they care about their own investment.

After you send it

Give them 3–5 business days to respond. Property managers often need to check with the landlord, who may be interstate or overseas.

If you don't hear back, a brief follow-up is fine: "Hi [name], just following up on my email from [date] regarding the rent increase. Happy to discuss if that's easier."

If they reject your counter-offer outright, ask if there's a figure they'd consider. Sometimes the first response is a test to see if you'll push back further.

And if you genuinely believe the proposed increase is excessive compared to market rents, you can apply to your state tribunal for a review — this is free in most states.

Need the number for your template?

The calculator gives you a defensible counter-offer based on the landlord's actual replacement costs. Takes 30 seconds.

Calculate my counter-offer

Want more detail on the negotiation strategy behind these templates? See our guide: How to negotiate a rent increase in Australia.